Real Jewelry offers you beauty that lasts. It also represents your personal statement of style. Another wonderful fact is that there is real jewelry to fit every taste and every budget. There are no firm rules of right or wrong jewelry choices. However, just as you consider your personal features and build when choosing clothing fashions, you might also do so when you’re selecting jewelry. The purpose of this brochure is not to set down rules, but to offer general guidelines for selecting jewelry that flatters you!

Height and Bone Structure
Remember that the most important rule for buying jewelry is to buy what you like, because its beauty will last a lifetime. The first and most important factor for you to consider is your overall body size and shape. To help you apply the fashion guidelines to you specific type, we have divided height into three separate categories, with discussions of pertinent bone structure. For your purposes, simply refer to the category in which your height is included.

Petite (Under 5'4")

Necklaces
Petite women best wear collar-length or longer necklaces. Styles with V shapes and ones that fall below the breast but above the waist elongate the figure.
Bracelets
Bangles flatter petite women. Several narrow ones are more flattering than one wide one, because they are more in proportion to the petite’s overall size.
Earrings
Concentrate on styles that sweep upward, pulling the viewer’s eye up. Full-figured petites look especially good in sharp, geometric shapes.

Average (5'4"- 5''7")
Necklaces
The average-height woman can wear necklaces of any length, unless she is full-figured. In that case, she should avoid necklaces that rest on the breastline.
Bracelets
Wide bracelets are more in proportion to the average-height woman than very narrow ones.
Earrings
Earring choices are unlimited and should be considered in connection with face shape and, of course, hair styles. Feel free to select exciting geometric shapes such as triangles, squares and ovals.

Tall (Over 5'7")
Necklaces
Almost any length goes well. The thin, tall woman may select chokers that cut the line of the neck and de-emphasize height. Necklaces made of stones or pearls of the same size are especially flattering to the tall woman.
Bracelets
The tall woman has a wide range of bracelet choices as long as she stays away from too-delicate pieces. The full-figured tall woman should wear several thin bracelets together to give a more balanced feeling, or a couple of wide bracelets.
Earrings
Long dangling earrings are especially flattering to tall women. Because there is plenty of space between the ear lobe and shoulder, she can wear any shape earrings except tiny buttons, which look lost.

Face Shapes
Now, let’s combine the information pertaining to height and bone structure with the shape of your face. There are four basic shapes: oval, round, rectangular and heart-shaped. Analyze your face shape, and determine the fashions that will best complement it. Remember to select jewelry that is in proportion to the size of your face.
Oval
The oval face is considered to be the perfect shape. The proportions at the forehead are not too wide, and the line from the forehead flows into high cheekbones, then narrows slightly to a rounded chin.
Necklaces
Any shape necklace will work with the oval. A choker looks just as good as opera-length pearls or any necklace that comes to a V.
Earrings
Round shapes, button or hoop earrings look well on the oval face, but triangular shapes are especially flattering. Dangling earrings look well, if they are not too long. Earrings that move up the ear or have wings that sweep up minimize a too-thin face or long nose.
Round
The round face is a circle the width is equal to the length, with no discernible angles at the cheek or chin. The aim of jewelry is to add length.

Gold Jewelry

Your Gold Jewelry Wardrobe
Build a gold jewelry wardrobe in the same way you build a clothing wardrobe. Always begin with the best-quality basics you can afford and add pieces. Your basics are a gold chain, necklace, classic hoop or button earrings, and a link bracelet. Additions can include a slide-on pendant, a pair of drop earrings where the bottoms can be detached (thus creating two different looks), followed by a gold ring or a pin. Begin with pieces that have classic shapes and look appropriate with a variety of different outfits, then add pieces that offer versatility or those with a fashion touch, such as matte and polished surface treatments or two or three tones of gold. Look for quality construction. When buying a piece of gold jewelry, be sure to inspect it carefully. Pay special attention to fasteners or clasps, making sure catches work easily but are secure. Likewise, the backs of pins and earring posts should be strong and firmly attached to the piece, with no soldering marks visible. With gold chain, lay it flat and make sure the links don’t kink or bend.

Caring for Your Gold Jewelry
Gold is lasting and durable, but it can get scratched or dented if treated roughly. Gold’s worst enemy is chlorine. Repeated exposure can weaken gold’s structure, eventually leading to breakage. Keep your jewelry away from chlorinated cleaning products and out of swimming pools and jacuzzis. Protect your gold jewelry by storing it safely or keeping it wrapped in a soft cloth when not being worn. Clean your gold jewelry with a cleaning solution of sudsy lukewarm water, or bring it to your local jeweler and have it steam-cleaned. Dry and polish jewelry with a chamois or soft cloth after cleaning and rinsing. Keep gold jewelry free from dust, moisture, perspiration and makeup. Always inspect your gold jewelry for weakness or damage and bring it to a professional jeweler for immediate repair. Your jeweler will be able to restore it for you.

Where to Buy Karat Gold Jewelry
You can buy gold jewelry in many types of stores, and “incredible discounts” are not hard to find. But to make sure you get jewelry that you will be happy with now and for years to come, follow a simple rule: buy from a professional, someone you can trust. Choose a retailer who has been serving the community for a number of years and has an established reputation. Ask if the jeweler is a member of Jewelers of America, the national association for retail jewelers. Or look for the “J” mark on the door. JA jewelers are knowledgeable, and they have a wide selection of fine jewelry that will make putting your gold jewelry wardrobe together easy and fun. They will not only help you with this purchase, but they will be there in the future to answer all your questions and help you with your purchases, repairs, and custom design.